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This site states the following, "We have two Lotus Exige race cars." Our analyzers noticed that the web page said " These are available for hire for various race meetings, test days and track days." The Website also stated " Please contact us on 01462 790778 or infodatummotorsport. We compete in Lotus Cup UK, Lotus Cup Europe and Lotus Elise Trophy. We have won the Lotus Cup UK Championship multiple times and our reliability record speaks for itself. The Datum Motorsport team have worked on some of the worlds finest vintage and classic sports cars from pre-war to 60s touring cars." The website's header had Datum Motorsport as the most important keyword. It was followed by race car set up, perfomance car servicing, and race car builds which isn't as highly ranked as Datum Motorsport. The next words the site uses is engine and gearbox building. motorsport parts fabrication was also included and could not be viewed by search engines.